Online Journalism: Spring 2011

the class blog

Pitches Next Week!

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For next week you need to further refine your idea based on feedback from today and your audience research. You’ll take that refined idea and pitch it to the class, where we’ll vote and form our teams for the site development to follow.

Your pitches next week should be NO LONGER than two minutes and should consist of NO MORE than two slides. Here’s the breakdown of what you need to cover:

Slide one: The Idea
1) What’s the idea? BE SUCCINCT.
2) How does it manifest itself online?
3) What does the site accomplish?

Slide two: The Audience
1) Who’s the audience for your site?
2) How do you engage them? (“WITH GREAT CONTENT” IS NOT AN ANSWER)
3) What’s your Social Media strategy?

In addition, you will be turning in a written report (explained in the next post). Your grade will be for both the presentation and the report.


Written by sinker

February 25, 2011 at 12:26 pm

Posted in Assignments

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