Online Journalism: Spring 2011

the class blog

Your Team Work For Next Week

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Your teams have been assembled. Now you need to get together and start making plans on how to move forward. You have a very important document due next week, an audience & editorial plan for your site. This plan needs to include the following and must be signed by every member of your team:

  1. A detailed description of your site. It is OK, at this stage, if the site idea has changed from the initial pitch, either subtly or dramatically. This should lead with a clear one-sentence description, and then build with a paragraph explaining the site & idea in more detail.
  2. A clear description of the audience for this site.
  3. Interviews with three actual members of the audience/community you’re targeting (new folks, not the same faces), about the space your site is operating in (that is the concepts around it), not the site itself.
  4. Informed by these interviews, a discussion of the type of content you would like to do and at least ten specific content ideas.
  5. A plan for the integration of tools and media beyond simple text/blogging.
  6. A basic plan for marketing your site: How do you connect with the communities that are already out there?
  7. An overall plan for the equal distribution of labor: How will you share the reporting work? The data entry? The coding? The images/video/audio? The marketing?

Please bring in a hard copy that has been signed by every member of your group

Post any questions in the comments of this blog.

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Written by sinker

March 4, 2011 at 1:39 pm

Posted in Assignments

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