Online Journalism: Spring 2011

the class blog

PRESENTATION & REPORTS NEXT WEEK

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NEXT WEEK is our first of two graded check-ins on your group site. This check-in will accomplish two things: introduce the idea and the audience/community for your site, and demonstrate a hi-rez prototype of some elements of the site. These presentations will be to your classmates and to an invited panel of industry experts.

You will give a presentation to the panel and turn in a report to me. Your report and your presentation should encompass:

presentation & report

Who is the audience you’re targeting?
— what age/gender/etc are they?
— what do they do, both for a living and also for fun?
— what are their hopes/dreams?
— why are they interested in the things they’re interested in?
— where do they go? (both in real life and online)
— why are they a part of the community(ies) they are a part of?
— what will they gain by visiting your site?
Give three specific examples of real people, complete with photo documentation. For your written report, write a short profile of each person.

Where is the community that already exists around your site’s topic?
— where do they go online?
— where do they go in the real world?
— what do they do when they’re there?
For both locations, please cite three specific examples of each (both virtual and real), explain the motivation your audience/community has in going to those places, their activities once they are there and what you can learn from these things to apply to your site. For the real-world place, please include photo documentation of your visit there: show us your community “in the wild”.

What sites are working in a similar space?
— how are you different?
— what are they doing right?
— what are they doing wrong?
— how do you plan to work with and among those sites?

Bring it all together
With all this information about your audience/community, explain how you will reach them and engage them with your site.
— three specific online examples
— two specific real-world ideas

Your report will be handed in, be sure that every member of your team signs the report.

Slides

Your slides need to cover:

  1. Intro to your site with a one-sentence description
  2. Your audience defined, with photos
  3. Their community defined, with images of them in the locations you identified
  4. Other sites in your space
  5. A slide for your conclusion

Your slides can contain as much information as you want (though remember our discussion in class today: less is often more, you will be talking along with them), but need to cover these five points.

Walkthrough

In addition, you will also present a guided walkthrough of a high-rez prototype of your site. Similar to your work in the Student Communications project, you should craft a mockup of your site in a presentation program of your choosing, with enough detail to get the site idea across, and enough active links to be able to show us some basic functionality.

Presentation specific notes

–Your group’s presentation should not last longer than 10 minutes, that will leave plenty of time for questions from the class and our panelists. If I had to offer a breakdown, that would be probably 7 minutes for the presentation and 3 minutes for the walkthrough. But that’s just an estimate–your time is your own.
–Plan your presentation and walkthrough out in advance, and make sure everyone’s practiced it as well. Rambling doesn’t help anyone. Neither does going long.
–Be prepared to answer questions with further detail about your site and your strategy. Prepare also to hear criticism. Being argumentative does not help you in any way, shape, or form. Criticism at this stage is crucial to building a viable site.

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Written by sinker

April 1, 2011 at 10:43 am

Posted in Assignments

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